Emily Wasserman
Emily Wasserman
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Betsy Johnson

Emily Wasserman- Art Director, Copywriter


Problem: Since Betsy Johnson has been around for so long she is no longer associated with todays youth, even though her designs are youthful


Insight: Young people admire those who break the rules for the past


Solution: Show how Betsy Johnson breaks fashion rules


the rules were made to be updated

Contrasting Betsy Johnson's colorful fun designs next to other high end designers.


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