DOORDASH DASHFORWARD SHORTLISTED FOR YOUNG ONES 2022

Emily Wasserman: Strategist, Art Director, Copywriter, Video Editor

Alice Qu: Art Director, Copywriter, UI Designer, Animator 

Problem: People don't see the value in paying for a Dashpass subscription 

Insight: People feel guilty spending money on themselves but not for other people.

Solution: Create a community of paying it forward.