Haribo Gummy Bears

Emily Wasserman- Strategist, Copywriter,  Art Director

Margarita Kaplan - Strategist, Art Director

Problem: Gummy bears are thought of as childish, appealing to children and not adults

Insight: When people grow up they don't have to stop playing, just find a different way to play. 

Solution: Show adults that gummy bears can be fun as characters in films that they recognize.