PETA "REFLECTION OF YOU" SHORTLISTED YOUNG ONES 2023

Emily Wasserman-Art Director

Sofiya Gutij - Art Director

Mariko Dreifuss - UX/UI Designer

Dani Wenzler - Copywriter

Problem: People don't realize or like to think about the animal cruelty that goes into their clothing.

Insight: People care more about appearing to care about causes than actually doing the work.

Solution: Force people to visually face the animal cruelty that they are complicit in.