STRAND

Strand (New York based bookstore)

Emily Wasserman- Art Director, Copywriter, Strategist, Cinematographer, Producer, Director 

Problem: New York City can be isolating. It is hard to make personal connections and feel a sense of community.

Insight: People enjoy the aesthetic, nostalgia, and romanticism of a physical book in New York City. 

Solution: Show personal connections between New York City readers and Strand. 

Plot: Two readers have a missed connection on the subway. They are seen reading around New York City . The viewer can feel the absence of another person. The readers meet again reaching for the same book at Strand. 

If you are watching without sound there is no dialog or voiceover just the song "Perfect Day" by Lou Reed.