Emily Wasserman
Emily Wasserman
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Universal standard "tag! you fit." Shortlisted for Creative Conscience 2023

Universal Standard (Plus size clothing)


Emily Wasserman- Art Director, Copywriter, Strategist


Problem: People of all sizes don’t have access to flattering, stylish clothing


Insight: Being fat is as act of defiance


Solution: Invoke the defiant spirit of graffiti positive self-speak to push back against fat phobia

Case study

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