Universal standard: tag! you fit.

Emily Wasserman- Art Director, Strategist, Copywriter

People of all sizes don’t have access to flattering, stylish clothing. The clothing industry isolates and stigmatizes fat people, offering bigger designs for straight size bodies, meant to cover up instead of accentuate. Universal Standard invokes the defiant spirit of positive self-speak to push back against fat phobia. And by doing so, we are giving people the confidence to be unappologetically fat and use it as an act of defiance.